Getting verified on Instagram is one of the highest forms of validation one can get for managing a valuable and sustainable presence on the platform.
As a brand, you need a verified account to earn recognition as an industry leader by your target audience. They will also value your business over other competitors. The process of getting your Instagram account verified can be challenging and difficult to understand.
In this guide, we will look at some of the best tips to get your account verified and the benefits that come with this validation.
What Does Verified On Instagram Mean?
Similar to Twitter, verified accounts on Instagram will get a blue tick mark next to their account. These verified accounts are profiles of celebrities, public officials, global brands, and government figures.
The verification system offers an extra security measure for brands or personalities to avoid identity theft. Instagram users follow verified accounts to get authentic and genuine information from the platform.
What are the Benefits of Getting Verified On Instagram?
Connect With Followers
Instagram prioritizes verified accounts on the search results. Therefore, it will become easier for the audience or supporters to find your profile. Visibility is an important factor when it comes to stepping ahead of the competition.
Gain Trust
The average percentage of verified accounts on Instagram is minimal compared to the total number of accounts. Thus, having a verified account indicates that a brand is trustworthy and credible.
Early Access
Verified Instagram accounts have early access to new tools to grow their audience. This is a special privilege offered by the Meta team to profiles that show value and consistency.
Tips To Get Verified On Instagram
You can leverage the following tips to get successfully verified on Instagram to improve your brand’s reputation and authority in the industry.
Optimize The Profile
A complete Instagram account has a better chance of getting verified. Brands should include a profile picture, an attractive bio, and a site link when they are applying for verification.
Ensuring that the profile is complete and optimized is also imperative to boost credibility among the target audience. It is also an effective way to gain followers by becoming more trustworthy in the industry.
Develop Great Profile
In addition to completing your profile, it is essential to post content regularly to gain attention from followers. Brands should set a unique tone for all content – stories, posts, and reels. Focus on creating attractive designs that communicate valuable information in an engaging manner.
Consistently sharing valuable content helps to connect with the audience to build a sense of community. You can also share the posts on other social channels to create an organized ecosystem.
Stay Active on The Platform
It is important to maintain regular activity on your profile if you are looking to get verified. Create a content calendar to schedule and post regular content. The content should be appealing to the target audience in both design and content.
Another way to ensure proper activity is using native insights. The analytics will give insights related to audience demographics, engagement rate, active time, and other vital information.
In addition to content creation, engaging with the audience by replying to likes, comments, and mentions is also essential for optimal activity rate. This creates value for your account and improves loyalty.
Avoid Paying Money
As an impulsive decision, brands may try to buy the verification badge. It is an ineffective purchase that could even get your account suspended.
Ideally, you should try to gain organic followers by actively sharing valuable content. Most importantly, there is no correlation between the number of followers and the possibility of getting verified.
Plus, posting authentic content regularly is a surefire way to gain sustainable success.
Refine Searchability
Increasing your search volumes organically is another requirement for getting verified. Brands should work on getting their name out there with the help of PR. if you have any upcoming announcements or launches, try to collaborate with some of the top media agencies to share the news with the masses. This significantly improves brand discoverability and offers a quick way to get verified.
Hire an Agency
For better outcomes, brands can hire an Instagram verification agency to help them with the process. They will use their legitimate resources to submit verification requests, merge accounts, and drive organic growth.
Agencies will not buy followers, likes, or engagement by paying money. Their expertise allows them to streamline the verification process and ensure quick results for the clients. The services can also increase your visibility on the platform.
Final Thoughts
If you are working to get your Instagram account verified, it is essential to gain some knowledge to make the process simple and efficient. Hiring an Instagram verification agency is another effective way to get the account verified and gain long-term success.