Planning to enter the world of Instagram to promote your NFT collection? Instagram is a great way to gain better leads and brand awareness for your collection while generating sales. It is a good approach to generating value and setting yourself clearly-defined roadmaps to build trust. By having a solid presence on multiple channels, you can create a deep connection with your investors and NFT collectors to help you promote NFT on Instagram.
Use a mixture of the strategies we will be discussing to create a niche for your brand on Instagram and engage your audience actively. Mint your NFTs and sit back while your content gains organic reach from the ideal target audience. The world’s leading NFT artists use Instagram to create hype for their collections and upcoming launches. Read on to know how to use Instagram to your advantage!
When it comes to NFT marketing, you have to focus on building a strong community to support your NFTs. Without a strong and loyal community backing up your project, there is no point in having a stellar collection! Your audience will never know your collection exists and you won’t gain good reach, sales,s or revenue.
The idea is to engage your audience on social media platforms like Instagram and redirect them to your marketplace or website. People are more likely to trust your brand and buy your products if they find customized content that appeals to them. You can use Instagram as a tool to understand your audience and curate your NFTs to suit their preferences.
Use Hashtags Strategy
Apart from curating digital art and unique photos in your profile, be sure to post them with the right hashtags and relevant descriptions. It is a good idea to use keywords even in the descriptions and popular hashtags your target audience uses to find your NFTs. add multiple keywords for each new image you upload and explore various promotional options.
Boosting is convenient on Instagram and the insights can be viewed very easily in a personalized way. The idea is to not just create content and boost it. You need to study the response and find ways to improve your reach based on your audience’s preferences. Try to prepare unique content using Instagram’s various features – we will get to that in a moment!
Don’t Just Stick to Images
Instagram isn’t just about posting photos – engage your audience with a variety of content in different formats. Create Reels and IGTV videos with catchy copies and trending music to engage your audience. Post frequent stories and make them interactive like polls to know what your audience is thinking. Enhance this engagement by posting teasers and short trailers about your NFT launch in your stories and posts.
Add these stories to your Highlights to enable people to view them even after the 24-hour limit has passed. These strategies will help you get an insight into what sorts of followers you have. Maybe your videos don’t receive much response, but your memes, trending topics, and news posts gain a lot of likes and shares. By identifying this, you can gain a sneak peek at your audience’s preferences and change your content – maybe even make changes to your NFTs to appeal to them more!
Keep an eye out for the biggest creators and NFT influencers in the space – choose an influencer with a considerable follower base within the niche you specialize in. This is a great way to create a personality and authenticity for your brand without compromising on your ideal budget. Depending on their reach and your promotion strategy, you can leverage their followers to gain more brand awareness. Not just on Instagram – you can reshare the content on various other social media platforms like Facebook and Twitter as well to expand your reach!
The content as well can vary – maybe a 3-minute IGTV video explaining the concept of NFT trading to educate the common man. Or a short story post announcing the launch date of your collection. You could even simply use their image in your posts and leverage the face value they have for your content. Sometimes, even a single mention from the right influencer can project your NFTs as the next big thing and make you the talk of the town! Use UTM links to check how many impressions and how much traffic you are generating on your profiles or website through the influencer’s content.
Plan a Paid Advertising Strategy
The most successful campaigns are those that are a fine blend of paid ads and organic reach. Run your ads on various social media channels and websites – try to optimize your ads with remarketing strategies like email newsletters and reminders about your launch date.
Partner with a reputed NFT marketing agency to promote NFT on Instagram. Our team of experts is skilled to help you make informed decisions and curate customized content that is trending and will reach your target audience. Contact us to get a quotation and kickstart your NFT marketing today!