Learn how AI finds your business

Lesson 1

Run a baseline audit

1. Pick one offer and one target market.
2. Write five questions someone would ask before choosing a provider.
3. Run each question and record the date, brands mentioned, cited sources, and any inaccurate details.

Try it: Ask “Which after-school maths tutoring centres in Bengaluru offer a trial class?” Record which providers appear and whether their pages clearly explain grades, locations, and booking.

Lesson 2

Improve one page that answers a buyer’s question

Choose a page linked to a specific buying decision. Add the confirmed facts a buyer needs, such as service area, who the offer is for, indicative pricing where appropriate, and how to enquire.

Keep the details consistent on listings you control. Check Business Hub eligibility if claiming is relevant to your business.

Explore claiming and local optimization →

Lesson 3

Track enquiries as well as mentions

Repeat your original questions after making changes. Track sampled mentions and citations, identifiable referrals, and enquiries separately. Ask your sales team which enquiries became qualified leads or bookings.

If you run a paid pilot, define one conversion goal and compare qualified-lead cost separately from organic traffic.

See where a sponsored ChatGPT ad can appear →