If you are in the B2B field, LinkedIn is like a gold mine that can take your sales to new heights. For a long period of time, B2B marketers have undervalued LinkedIn, but now most of the companies have started maintaining a robust presence on LinkedIn.
Since Microsoft acquired the popular social media platform, it has grown massively in terms of features and has offered various opportunities for B2B businesses to grow. In addition to that, business-friendly features are also one of the prominent reasons behind Linkedin’s success.
According to recent research, there are nearly 675 million users on LinkedIn, and the app is used in more than 200 countries. The platform is also the largest social media platform for B2B business, making B2B advertising relatively easy.
In this blog, we will find out how you can find a successful Linkedin B2B marketing agency for your business and how to frame the best LinkedIn Marketing Strategy to scale up your business.
Is LinkedIn Good For B2B Marketing?
The first thing that will strike your mind when we talk about LinkedIn is, will it be effective for B2B marketing? Moreover, it is also the most common question asked by B2B marketers.
According to recent research, nearly 80% of marketers feel that most of the B2B social media leads come from LinkedIn, which is quite enough to define the potential of LinkedIn in B2B sales. In addition to that, 92% of B2B marketers use LinkedIn for promoting their brand and products.
Suppose you still have any doubts regarding the potential of LinkedIn. In that case, you can start a small LinkedIn marketing campaign where you can understand the significance of LinkedIn in the marketing world.
Now that you are well aware that LinkedIn is effective for marketing let us find out how you can market your B2B market for LinkedIn.
How to find the best LinkedIn marketing strategy For Your Business:
By now, you know that LinkedIn is effective for marketing, but how will you plan a Linkedin marketing campaign for your business. A common mistake most business owners make while planning their LinkedIn marketing strategy is they feel what worked on Facebook and Twitter marketing will also work on LinkedIn.
Unfortunately, if you go with this idea, you will have to suffer as you will not be able to generate leads and sales from LinkedIn. So, if you want to Succeed on LinkedIn, you can use the exclusive LinkedIn marketing strategies below.
1: Building a Compelling LinkedIn page:
The first and foremost LinkedIn marketing strategy to become successful on LinkedIn is building your unique LinkedIn page where your prospective customers can visit and understand your business in detail.
You have to build a LinkedIn company page that is not similar to Facebook or Instagram, LinkedIn is exclusively made for companies, organizations, or institutions. Your company’s LinkedIn page or profile is the headquarters of your brand on LinkedIn.
You will have to always stay updated on LinkedIn by consistently engaging your followers with posts to ensure that you can get great talents and prospective customers on LinkedIn.
2: Get a chance to communicate with industrial leaders:
Although the LinkedIn live feature is not active for everyone and the feature is expected to be available for all the users on the platform very soon. In addition to that, you can also go to the feature by requesting access from LinkedIn. One must request access from the one who hosts the live event to join the live video. Once you get broadcasting access from LinkedIn, you can host live sessions and interviews and get an edge over your competitors.
3: Upload engaging media content:
One of the best advantages of using LinkedIn for marketing is the platform offers you the feature of posting branded content like images, videos, pdfs, text, and documents. According to recent research, most LinkedIn users have enjoyed consuming informational content on LinkedIn.
You can use videos and information blogs or articles to define your company’s technical expertise on Linkedin. Posting content regularly also helps you develop trust and build brand awareness on LinkedIn. You can also win the trust of prospective customers on the internet.
4: Transform your employees into LinkedIn influencers:
In the Business 2 business world, you will need people who can share their experiences with their target audience. LinkedIn is not like any other social media platform where an increasing number of followers is your only target. Generally, you will find management people from the company maintaining a strong presence on the platform to promote their brand effectively.
Without any doubt, you will find a lot of influencers on LinkedIn but making them speak about your brand is not an easy job; therefore, you will have to rely on the services of your employees. You can transform your employees into LinkedIn influencers.
According to recent research, content uploaded by employees will add significant value to your brand and can increase your engagement 2X.
5: Publish LinkedIn Blogs And Utilizing LinkedIn Advertisements:
LinkedIn users don’t like to redirect to different websites to read content; therefore, you will have to create and post LinkedIn blogs or articles as it will improve audience engagement and improve your brand awareness. You can upload customer stories, informative LinkedIn articles, and research data to bring value to your target audience.
On the other hand, if you want to gain popularity on LinkedIn quickly, you will have to opt for LinkedIn advertisements. By utilizing LinkedIn advertisements, you can effectively target companies through targeted ads. You have to only go with ads when you have highly engaging and quality content on your LinkedIn profile.
Why partner with Eon8 for LinkedIn marketing?
Without any doubt, LinkedIn is one of the best platforms for boosting your B2B sales, and hiring an In-house LinkedIn marketing agency can be expensive and time-consuming. Therefore, you can rely on LinkedIn marketing services to promote your brand effectively. People buy from people. Therefore, we use the voice of your leadership and management personnel who can drive your customers with a result-oriented approach. We can help you accomplish your social media campaign goals organically, and we can help you optimize LinkedIn for increasing your B2B sales. Get in touch with our experts to find the best LinkedIn marketing strategy for your business.