The world of Web3 — including blockchain, NFTs, crypto, and decentralized platforms — is evolving fast. So is the ad tech that supports it. If you’re a Web3 brand looking to scale with Google Ads in 2025, you’ll quickly realize that the landscape is tightly regulated.
Google has ramped up its ad policy enforcement, especially in sensitive verticals like cryptocurrency and DeFi. That’s why partnering with an experienced ppc marketing company is not just recommended — it’s essential.
In this blog, we’ll cover:
- What types of Web3 ads Google allows
- Common ad content that gets flagged
- How a seasoned ppc marketing company avoids disapprovals and ensures compliance
Why Web3 Advertising Is Tricky
Web3 brands often deal with:
- Token launches
- Crypto wallets and exchanges
- Blockchain-based games
- NFT marketplaces
- DeFi platforms
These categories are considered high-risk by Google. That means stricter ad policies, limited targeting options, and a much higher chance of ad disapprovals.
Working with a ppc marketing company that understands these nuances can save you weeks of frustration, especially if your account gets flagged or suspended.
What Google Allows for Web3 Brands (2025 Edition)
Here’s what you can currently advertise, provided you follow Google’s rules:
1. Crypto Exchanges and Wallets
Allowed With Certification
- Must be licensed in your country of operation
- Must go through Google’s certification process
- Applies to search and YouTube only
2. Blockchain-Based Games (Non-Gambling)
Allowed
- If no cryptocurrency reward or financial speculation is involved
- Clear user benefit and fun-focused messaging
3. NFT Projects (With Limits)
Conditionally Allowed
- Avoid promoting investment value
- Focus on utility, community, or art
- Must not offer “staking” or “flipping” incentives
4. Educational Content
Allowed
- Courses, ebooks, webinars on blockchain/crypto
- Cannot promote specific tokens or exchanges
What Gets Flagged (and Why)
Google’s ad review system is automated and fast, but not always accurate. Still, here are common red flags:
- Mentioning token pre-sales, ICOs, or staking
- Claiming high ROI or investment guarantees
- Using phrases like “next Bitcoin” or “100x returns”
- Misleading content or clickbait headlines
- Unverified or unlicensed services
These will either:
- Get your ads disapproved
- Cause your entire account to be suspended
A smart ppc marketing company creates ad copy that respects these guidelines while still capturing interest.
Ad Copy Best Practices for Web3
To stay compliant, here’s how your ad copy should be structured:
- Use neutral, factual language
- Avoid promises or financial projections
- Emphasize education, community, or tech features
- Add disclaimers when necessary (“Not financial advice”)
Examples:
- ❌ “Invest in the next big altcoin!”
- ✅ “Explore blockchain solutions for secure data storage.”
Landing Page Requirements
Your landing page is just as important as your ad. It must:
- Clearly explain your service or product
- Not include unrealistic earnings claims
- Have contact info, disclaimers, and legal pages (T&C, Privacy Policy)
Google reviews your destination URL thoroughly. That’s why a top-tier ppc marketing company reviews both ads and landing pages for compliance.
How a PPC Marketing Company Helps Web3 Brands
Web3 brands cannot afford to risk suspension, especially if you’re running multiple funnels, stages, or launches. Here’s how the right ppc marketing company can support:
- Google Ads Certification Help for eligible services
- Policy-safe ad copywriting
- Pre-screening landing pages to avoid rejection
- Appealing wrongful disapprovals via Google’s support
- Retargeting strategy to move users from awareness to conversion
An expert team understands how to get around restrictions without breaking the rules.
Bonus: Alternatives When Google Isn’t an Option
Sometimes, your brand might be too new or fall into a gray area. In these cases, the ppc marketing company might recommend:
- Native ad networks like Taboola or Outbrain
- Programmatic advertising with blockchain-friendly partners
- Twitter (X), Reddit, or Discord Ads for niche targeting
These help maintain reach without putting your Google account at risk.
Conclusion
Advertising a Web3 brand on Google in 2025 is doable, but only with the right strategy and guidance. Understanding what gets flagged — and what’s allowed — is half the battle.
Whether you’re launching a crypto wallet, NFT game, or blockchain-based platform, compliance is key. Trust a proven ppc marketing company like EON8 to help you navigate ad approvals, copywriting, and audience targeting the right way.
Need help running compliant PPC ads for your Web3 brand?
Connect with EON8 today and get results without risking your ad account.