What is App Store Optimization, and how does it work?

App store optimization (ASO) is the most popular SEO technique for all applications that we use on our smartphone and smart devices. and, it drives search rankings for all apps. With millions of apps on the market, it’s becoming increasingly tough to stand out. You must prepare (and execute) an optimal ASO strategy if you want to reach out to more people and increase your downloads. App Store Optimization provides numerous benefits because it helps you deliver more visitors to your listing, which increases your conversion rate and organic downloads. As a result, you’ll be able to lower your user acquisition costs. Doesn’t it sound appealing to you?

This app store optimization is the only approach available in today’s competitive environment for reaching out to all iOs and Android consumers. Eon8 provides the best Digital Marketing for App Store chennai.

Begin with a title that is descriptive

What is the significance of a name? There’s a lot, especially when it comes to your app’s name and ASO. A good name not only tells potential customers what your app does, but it can also help you rank higher.

In this post, we discussed how a strong, relevant title may help your ASO, as well as an example of how to make your app title relevant. In fact, incorporating a keyword or two in the title of your app can help you rank at least 10% higher than if you don’t.

Of course, the Apple iOS App Store and Google Play treat titles and keywords differently, so how you approach your title should be determined by whether you’re targeting Apple or Android consumers.

The Apple App Store limits your title to 255 characters. So, while a short title can help with branding, it will do you no favours when it comes to increasing your Apple ASO. Take the time to come up with a distinctive, descriptive, and keyword-rich title; it’s not a terrible idea to write a title first, and then a subtitle with your keywords. This will assist you in gaining market share as well as improving your position.

In the Google Play Store, titles are handled in a somewhat different way. You only have 30 characters for your title, so you must be really succinct. With Android apps, though, you don’t have to worry as much about keywords in the title; instead, as we’ll see in step two, the keywords should appear in the description. Eon is one of the best Digital Marketing for App Store chennai

Use Keywords Wisely

Keywords are a key aspect in ASO, just as they are in SEO. The way you should manage app keywords varies from the Apple App Store to Google Play, just like how you should handle app titles. You only have 100 characters for all of your keywords with Apple, so you must choose wisely; it should go without saying that you should try to stay as near to this restriction as possible.

However, there is no special keyword field on Google Play. The app description, on the other hand, is searchable, and you have 4000 characters to work with. You should repeat your most critical keywords five times in your description for the greatest App Store Optimization. However, don’t overdo it – keyword stuffing can result in your app being punished, which will result in a decline in your rating.

There’s a narrow line between optimising your app description and filling it with keywords; the trick is to make sure it reads well and makes sense to people, not just the App Store algorithm!

Reputation Management

When an app has good on-page optimization, reviews and ratings will help it rank higher in the App Store. 

Describe Your App Well

Your app description is similar to your website’s main page for both Apple and Android apps. You want to be able to complete the deal and make the sale now that you’ve brought your potential buyer this far! As a result, the app store description and page for your app should be considered an important aspect of your App Store Optimization Strategy. Save the more detailed write-up and how-to guide for your app’s website or in-app onboarding procedure, and be compelling yet succinct.

Use High-Quality Screenshots

People only spend a few seconds deciding if they want to download an app or not. How your app store page looks is an important factor in impacting their decision, and high quality app store screenshots are going to make a big difference.

Include a video preview of the app

The majority of people will watch this on auto-play with the sound turned off. As a result, use text overlays to clarify the parts or features you’re displaying. Include just footage from the app itself.

Select the Appropriate App Category

It is great practise to place your app in the appropriate category on both the Apple App Store and Google Play. This is not only helpful for people who are exploring apps by category, but it also helps your app rank better.

Concentrate on Icon Design

Before going live, try out four different app icon variations. The fact that you enjoy the emblem doesn’t indicate your target audience will. The app icon is the first thing people see when they open your app, so it’s critical to get it correctly. 

Positive feedback should be encouraged

Nothing beats a fantastic user experience when it comes to App Store Optimization! People will be pleased to give a positive review if they like the app, understand it, and can easily incorporate it into their daily routine.

Make use of the App Store Analytics

There are a lot of effective app store analytics tools, similar to Google Analytics for web page marketing, that are meant to aid your mobile marketing approach. You’ll be able to examine how your app compares to the competition and improve your store rating as a result.

These app analytics tools are beneficial since they provide you with hard data on a variety of metrics relating to your app. They can show you where you’re doing wrong with your app promotion, as well as what you can do to enhance your app store rating.

Re-evaluate on a regular basis

If you haven’t been happy with your app’s current app store ranking for a few weeks, it’s time to look at your data, make some observations, and take a different approach:

Perhaps the keywords aren’t correct?

Isn’t the description convincing enough?

Are you certain it belongs in the correct category?

Is the icon in need of any tweaking?


You must pay special attention to your App Store Optimization approach if you want to have a successful app with a lot of visibility and downloads — and income-generating potential. While Apple and Google do not reveal their exact technique for determining app rank, it has been proved that some factors have a favourable impact on your app’s ranking. Visit Eon8 digital marketing agency for the best Digital Marketing for App Store chennai.